Janice Isabel Torres is a creative communications executive and bold social impact leader that's passionate about PeaceTech, Accessibility, and Equity. In 2014, her consulting practice, The Brand Phoenix was founded in her daughter Phoenix Mia's namesake.
Torres is a pop culture generalist with expertise in engaging multicultural audiences. In addition to having served as a strategic agency partner for top American consumer brands and global media companies, Torres has white-labeled her services to dozens of top communication agencies over the last fifteen years.
She started her career in media while attending high school in south Brooklyn during the late 90s. Her professional polymorphism includes experiences working as a street team promoter, fashion stylist, magazine editor, set designer, creative marketer, publicist, and TV producer.
Early in her career, she held assistant roles supporting pioneering women in media like Michaela Angela Davis, Jody L. Miller, and Tracy Romulus (CMO, KKW Brands), where she gained knowledge about the principles of image-making.
As a result of her diverse and vast network, Talent Matching and Producing became a key element to her offerings.
In 2021 she joined the New York Chapter of the Recording Academy's Latin music diversity task force and became an advisory board member at The International Salsa Museum.
She's also on the planning committee for Indigenous People's Day New York. In 2018 she launched her change-agent concept, Brands for Belonging, with her petition for retailers to end the promotion of Columbus Day Sales.
Most notably, her strategic visibility work supported the team behind making Juneteenth a federal holiday.