Founded in the Fire

Janice Isabel Torres is a creative communications executive and bold social impact leader.  Her unique composition, blending her experience as a generalist and multicultural marketer whose publicized campaigns across various sectors, adds tremendous value for brand teams in need of a fresh perspective that's anchored in authenticity.

In addition to serving as a strategic agency partner for top brands, Torres offers white-labeling services, which she has provided to dozens of top communication agencies. Her consulting practice, The Brand Phoenix, was founded in her daughter Phoenix Mia's namesake in 2014.   HBO, DAZN, Cinemax, P&G, Lexus, Redbull, BMI, Sony Latin Music, and Music Choice are among the brands that have tapped her services for special projects and events. 

Her media career started while she was still in high school. Over the last two decades holding positions like street team promoter, fashion wardrobe stylist, magazine editor, set designer, and TV producer stimulated her love of culture, arts, and people, resulting in her professional polymorphism. 

Early in her journey, she supported pioneering women in media like Michaela Angela Davis (The Meaning of Mariah, Honey Magazine), Jody L. Miller (Russell Simmons, Songwriters Hall of Fame), and Tracy Romulus (CMO, KKW Brands), where she gained knowledge about the principles of image-making.   As a result of engaging with such a vast network, Talent Producing and Story Source Booking became a key element to her offerings.   

Today, Torres serves as a strategic partnerships consultant for the International Peace Honors, presented by PeaceTech Lab, and the National Juneteenth Celebration in Fort Worth, working with Ms. Opal Lee and her team. 

She's also attached to Indigenous People's Movement because of her widely supported 2018 petition to Stop Columbus Day Sales. Additionally, she steers publicity for the largest gathering of Indigenous Peoples on the East Coast via Indigenous People's Day New York since 2019. In 2021 she helped the city of Newton regain access to their Parks for Indigenous People's Day after the Boston Marathon infringed on their celebrations. Over the last two years, she's been a part of a special language project to restore the language of the First People of the Caribbean,Taino. 

She's dedicated a large portion of her career to influencing general market brands, and media companies to invest in Hispanic and Latinx American consumers through advocacy, special events, influencer engagement, and creative works. This led her to become a board member at the International Salsa Museum and a Latin Music Diversity Task Force member at the Record Academy's New York Chapter. She's also trained customer service and employees at the sports streaming network DAZN on Hispanic consumer insights.   

While others pride their publicity work on crisis communications, Torres set an intention to support those who focus on Crisis Action, jumping in as needed to elevate community causes. 

Torres is quite passionate about the future of the internet, which led the agency extension, The Domain Phoenix, which owns over 250 brandable and culturally relevant digital properties (websites).  Currently, she resides in her hometown—Brooklyn, New York City.