Creative Embers for Bold Brands
About Us
Rising Up with the firebird agency
The Brand Phoenix is a creative marketing communications solutions firm founded by accomplished media veteran, Janice Torres. We build impactful campaigns, rooted through the influence of multicultural communities, branded event experiences, and public relations strategies, that resonate with today’s ever-evolving consumer landscape.
We are global citizens that are immersed in today’s film, television, entertainment, sports, music, lifestyle, parenting, and fashion communities.
Excite | IGNITE
We listen to our clients first, and listen often, making us an invaluable agency partner. We aim to disrupt the status quo by challenging our clients – to think boldly while empowering them with critical cultural insights that are rooted in experience, data, authenticity, and the support of our robust network.
Our creative embers will fan the flames of your vision to ignite lasting media interest, and influencer support, resulting in consumer trial.
TRIBE STRONG
We help brands GAIN ACCESS, and ACCEPTANCE with target audiences. We ground each campaign by inhaling the essence of the consumer's uniqueness and exhaling old ideologies that won’t serve the marketing mission.
We have deep time-honored bonds with a vast network of cultural authorities, influencers, celebrities, and media professionals in alignment with empowering and entertaining multicultural communities, and U.S. millennials.
Our mission is to illuminate diverse talents and amplify voices representative of today's America.
EXPERTISE
Talent Producing
We are on a mission to place more authentic voices in places that meet the masses. We believe that without the heart and soul of the right talent, events, and content are just flesh.
Event Promotions
We don't just plan the party, we bring it.
[NYC, NJ, FL, TX, NV, CALIF., P.R., IL, ATL]
We promote special events for private enterprises, individuals, Blue Chip brands, top media outlets, film festivals and non-profits.
RED CARPET EVENTS
We are experts at managing on-site media, securing event VIP talent, panelists, moderators, endorsers, musical performances and steering project plans.
Culture | Culture | Culture
Forever flavored
Over the past two decades we created space for multicultural interests in the general market arena, and helped top brands and media platforms gain access into the hearts of U.S. Hispanic and multicultural consumers.
URBAN | Latinx | African-American | LGBTQ
Through our work media brands like HBO, DAZN, Cinemax, Telemundo, and Music Choice grew their audience, and brands such as P&G, Jack Daniel's, Hennessy, Lexus, and Verizon gained access to pour their flavor into the distilleries of LATINX and Urban spaces.
**NOW IS THE TIME**
The Hispanic population is projected to increase by 115% by 2060, which will make up 29% of the U.S. population, according to a report by the U.S. Census Bureau.
The U.S. Census projects that the non-Hispanic white population in America will constitute only 44% of the total population by 2060.
Remix | Rebrand | Reboot | REBIRTH | REIMAGINE
Whether you represent a legacy giant, industry disruptor, or start-up enterprise on the rise, The Brand Phoenix will tailor a bespoke program to help your brand soar. For more information contact janice@thebrandphoenix.com