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Announcing Our STRATEGIC Partnership with WEAID
You're invited to our second home in D.C.
The Brand Phoenix was born a lunar cycle ago, in 2014—the Year of the Horse.
Over the past decade, we’ve galloped across the evolving terrain of multiculturalism, the social justice movement, public health advocacy, human rights, and environmental justice. Through it all, we’ve remained grounded in our values while collaborating with some of the most brilliant minds shaping this work.
Today, we’re excited to share that one of our longtime collaborators has become a partner—and we look forward to revealing more about that very soon.
The Brand Phoenix will always be. And now, a segment of our public relations expertise has been woven into the DNA of a new communications and impact house: WeAid Inc..
Founded by Mariaesmeralda Paguaga—a Nicaraguan-born, Canadian-raised force now based in Washington, D.C.—We Aid builds on a powerful legacy of campaigns with institutions such as the United Nations, Americans of the Arts, World Health Organization, United States Institute of Peace, and the Hispanic Heritage Awards.
Together, we’ve brought to life initiatives including the International Peace Honors and more. Now, we are proud to officially join forces—amplifying communications, attention, impact, and strategy for the clients we serve.
Our next chapter begins in the nation’s capital. Stay tuned.
WeAid
WeAid, Inc. offers a wide range of PR services including media relations, special events and content creation. Our goal is to help our clients build strong, lasting relationships with key stakeholders and achieve their business objectives.
Up Next !
34th Annual Giant National Capital BBQ Battle
Returns to the Nation’s Capital
With the theme “American Cuisine Is World Cuisine,” the event kicks off Fourth of July celebrations
and marks America 250th Birthday and Giant Food’s 90th anniversary
Exploring Legacy Through Culture and Memory
Creating Belonging Through Spaces and Places
A multidisciplinary focus on museums, ancient Indigenous sites, archival preservation, documentaries, and oral history projects—celebrating the unsung cultural wisdom and elevating underrepresented narratives across generations.
Photo Credit: Janice Torres designed pop-up for International Salsa Museum March 2024 NYC . It features her personal archives of music, and it's blended with items from the estate of La Lupe, Tito Puente, and more.
Mother of the Firebird
Janice Torres
I’m a creative strategist and communications consultant who moves to the rhythm of purpose—aligning with missions that truly matter.
I’d love to learn about your vision. While my calendar isn’t always open for new full-scale projects, you’re welcome to reach out to explore whether your needs and my availability align.
You can work with me in several ways: retain my practice, The Brand Phoenix; collaborate through white-label services; book individual consulting sessions; engage me as an agency partner; or hire me as a freelancer.
Curious about my story?
Stay a while.
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