Intentional Communications for Perennial Impact

🇺🇸Developed a publicity concept that was instrumental in supporting Dr. Opal Lee’s successful 2020 campaign to make Juneteenth a Federal Holiday.

💃🏽Key creative development partner at the International Salsa Museum since 2021, shaping the vision for the nation’s first-ever state-of-the-art museum dedicated to Salsa and Latin music.

🐚🪶Communications lead and planning committee member for Indigenous Peoples Day New York since 2019, amplifying the movement’s cultural significance and reach.

🎬Elevated visibility for over a dozen of HBO’s Hispanic/Latine-focused films and documentaries from 2011 to 2018 through impactful, targeted campaigns.

🥊Instrumental in the U.S. launch of DAZN in 2018, leading multicultural publicity efforts and recruiting top-tier talent across on-air, social media, marketing, and editorial platforms.

The Brand Phenix Clients: 

Americans for the Arts, United States Institute of Peace, International Peace Honors, HBO, DAZN, Cinemax, Music Choice, Lexus, Redbull Music Festival, Bronx Children's Museum, International Salsa Museum, Hip-Hop Public Health, Hispanic Heritage Awards, Unity Unlimited's Juneteenth petition, Power for Puerto Rico, Power 4 Puerto Rico Ed, Danny Hasting's Official Latino Film Festival, Pop! by Yaz/ Quiro/ Yaz Quiles, CONBUD, Hoodspitality Restaurant Group, New York Taxi and Limo, Jack Daniel's, Larry Harlow, Latin music executives Walter Koll, and SONY Latin CEO Afo Verde, Marlow Rosado, Niko Brim, Kev Rodgers, Frankie Negron, Films: All Eyez,  SHINE Docs: HBO Docs, Primera, Heart and Soul: A Love Story, Rebecca Gitana's. Healing Through the Home, BMI Latin Music showcase series

Janice Torres as PR Freelance/ Agency Consultant: 

Hennessy, P&G, My Black Is Beautiful, Orgullosa, Colgate, Covergirl, Downy, Tide, Goya, General Mills, Smithfield Pork, Belly, Art for Life, Rush Philanthropic Arts Foundation, Hip-Hop Action Network Summit, Gracie Allen Awards, SESAC Awards,