At The Brand Phoenix, Inc. we talk trajectory tactics

Intentional Communication for Perennial Impact

From the elevation of HBO’s Latin music-focused documentary programming to the successful U.S. launch of the global sports streaming network DAZN… from Juneteenth becoming a federal holiday to the International Salsa Museum working toward its forever home in Latin music history… from Procter & Gamble’s first-ever intentional messaging to Afro-Latinas to Tupac’s biopic trailer premiering to a sold-out Barclays Center audience for free… from early rock icons having their stories told in the GRAMMY Museum to a local Indigenous Peoples Day event becoming the most covered gathering of its kind in the world… even to helping save a World Heritage Site from privatization through advocacy—how did all of this happen?

The answer: The Brand Phoenix—where cultural preservation, powerful storytelling, and strategic access to diverse media networks and influential voices converge to create moments that matter, resonate, and endure.

Intentional Communication for Perennial Impact
A signature workshop or consulting framework guiding clients to:

Speak with clarity and purpose
Build narratives that endure across industries and generations
Create messages that outlast the moment

✨ Private Consulting with Janice Torres – The Brand Phoenix ✨

I’m opening select time slots for 1:1 consulting sessions. Whether you’re looking to refresh your direction, discover your PR hook, unlock the right spaces, or refine your image, I provide tailored guidance rooted in 25 years of experience across media, cultural advocacy, and brand storytelling.

I work discreetly and professionally—your vision, questions, and challenges stay between us. Think of this as a confidential space to gain clarity, strategy, and momentum for your next chapter.

📌 Sessions are available in different tiers, from one-hour deep-dives to comprehensive image consulting packages.

If you’re ready to explore, reply here or email me at Janice@thebrandphoenix.com to reserve your spot.

Get in touch

Consulting Packages

Remember Who You Are

At The Brand Phoenix, I practice intentional communication for perennial impact—designing strategies that don’t fade after a campaign, but shape how you and your work are remembered.

🌱 Tier 1 – Discover

Length: 1 Hour
Price: $150
Focus: Introductory session to identify your goals, challenges, and opportunities.
Includes:
- “Discover” deep-dive conversation
- Snapshot evaluation of your current brand/public image
- Actionable next-step recommendations

🔄 Tier 2 – Refresh Your Direction

Length: 90 Minutes
Price: $275
Focus: A strategy reboot for creatives, nonprofits, or brands needing clarity.
Includes:
- Brand/storyline refresh session
- Goal mapping and trajectory planning
- Recommendations for visibility and positioning

✨ Tier 3 – What’s My PR Hook?

Length: 2 Hours
Price: $375
Focus: Crafting your story for media, funders, and audiences.
Includes:
- Identifying signature narratives & angles
- Media hook brainstorming
- Tailored pitch positioning

🚪 Tier 4 – Keys to the Door

Length: 2.5 Hours
Price: $500
Focus: Unlocking spaces, opportunities, and networks aligned with your mission.
Includes:
- “Which spaces should you be in?” analysis
- Event & industry mapping
- Pathways to speaking, presenting, or funding opportunities

🤝 Tier 5 – Who Should You Know?

Length: 3 Hours
Price: $650
Focus: Curated introductions and relationship strategy.
Includes:
- Strategic networking plan
- Referral map of potential collaborators, investors, or press contacts
- Guidance on building lasting partnerships

📊 Tier 6 – Industry Research

Length: 4 Hours (can be split over 2 sessions)
Price: $800
Focus: Competitive intelligence and cultural mapping.
Includes:
- Market & industry trends overview
- Peer and competitor case studies
- Recommendations for positioning

Tier 7 – Image Consulting

Length: 5 Hours (package, customizable)
Price: $1,200
Focus: Full-spectrum presence refinement.
Includes:
- Personal branding audit
- Styling & visual identity consultation
- Media training and public-facing preparation