OUR Why
I've walked paths that I'm proud of.
When people ask what I do, I tell them: whatever needs to be done.
🇺🇸Developed a publicity concept that was instrumental in supporting Dr. Opal Lee’s successful 2020 campaign to make Juneteenth a Federal Holiday.
💃🏽Key creative development partner at the International Salsa Museum since 2021, shaping the vision for the nation’s first-e
When people ask what I do, I tell them: whatever needs to be done.
🇺🇸Developed a publicity concept that was instrumental in supporting Dr. Opal Lee’s successful 2020 campaign to make Juneteenth a Federal Holiday.
💃🏽Key creative development partner at the International Salsa Museum since 2021, shaping the vision for the nation’s first-ever state-of-the-art museum dedicated to Salsa and Latin music.
🐚🪶Communications lead and planning committee member for Indigenous Peoples Day New York since 2019, amplifying the movement’s cultural significance and reach.
🎬Elevated visibility for over a dozen of HBO’s Hispanic/Latine-focused films and documentaries from 2011 to 2018 through impactful, targeted campaigns.
🥊Instrumental in the U.S. launch of DAZN in 2018, leading multicultural publicity efforts and recruiting top-tier talent across on-air, social media, marketing, and editorial platforms.