25 Years of Connections and Impact
Janice Torres-Perez, Founder
Founder & Strategist, The Brand Phoenix (est. 2014)
Leading a private creative brand strategy consulting practice rooted in cultural heritage, social impact, and narrative power.
You can retain my practice, The Brand Phoenix, collaborate with me under white-label services, or hire me as a freelancer. Over the course of my career, I’ve consulted for more than a dozen agencies, supporting entertainment, lifestyle, and cultural initiatives at the highest level.
Brooklyn, NY | Tampa, FL
Contact: janice@thebrandphoenix.com
A Reason to Rise
The Phoenix is a powerful symbol of rebirth, transformation, and resilience—a mythical bird that rises renewed from its own ashes. It represents not only endurance but also the beauty of becoming stronger and more radiant after every challenge.
My very first official client was HBO, which was an exciting affirmation that I was moving in the right direction.
Namesake of Our Firebird Boss Baby
The namesake of my practice, The Brand Phoenix, was inspired by my daughter, Phoenix Mia, born in 2013. She is my greatest source of inspiration and the reason I chose to embody the Phoenix spirit in my work. After a decade of freelancing, I felt called to re-emerge as my own brand—rising with a new energy, a fresh vision, and a signature approach to serving clients.
Firebird Philosophy
The Brand Phoenix, we provide the creative embers that bold brands need to spark transformation. Our philosophy is rooted in the belief that it’s never too late to remix, remake, or redirect your energy to achieve your goals and drive your mission forward. Like the Firebird, every brand has the power to rise renewed, brighter, and stronger than before.
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