The Brand Phoenix |  Creative Embers for Bold Brands
The Brand Phoenix |  Creative Embers for Bold Brands
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  • About Janice Torres
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  • Domain Sales & Publishing

What We Do

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MEDIA RELATIONS


Build awareness, enhance reputation and connect with key audiences through the media.

SOCIAL MEDIA


Grow followers and engagement with key stakeholders across social channels.

EVENTS


Conceive and produce events that capture the imagination of target audiences.

PROMOTIONS

Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know. 


Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

STRATEGIC CONSULTING

Consult on strategic planning and communications to positively impact client’s mission.

Experience

Television and Film

Television and Film

Television and Film

HBO Latino

From 2011 to 2018 she helped HBO Latino with the trajectory of their brand through creative marketing communications and special events surrounding their concert specials.





Music

Television and Film

Television and Film

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We know how to navigate the new frontier of  live streaming and digital music discovery.


Our experience includes publicity and promotional event campaigns for musicians including iconic songstress, Sade, Rock and Roll Hall of Fame inductee, Carlos Santana, Canadian rapper, Belly, Salsa icon, Fania All Start legend, Larry Harlow, SESAC Awards, BMI Latin Alternative Music Showcase and more. 


Our founder  kicked off her career as a teen, promoting wax records by then-emerging artists such as Destiny’s Child and 50 Cent for Columbia Records.

Sports

Television and Film

Business + Real Estate

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In 2018 we helped the global sports streaming platform, DAZN gain firm positioning in the United States by shaping its public-facing culture. She introduced DAZN to multiple high-profile combat sports talents and editors, including the on-air talents to their first daily show, The Barak and Ak show, and their main combat sports editorial director, Andrea Hale. 

Business + Real Estate

Diversity & Inclusion + Multicultural

Business + Real Estate

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We've placed clients in Forbes, The New York Times, CNBC, and more. 


We specialize in consumer products, executive profiles, and luxury real estate. 

Diversity & Inclusion + Multicultural

Diversity & Inclusion + Multicultural

Diversity & Inclusion + Multicultural

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Torres is a veteran multicultural media marketer and has steered special projects for several large and boutique agencies, movie houses, and notable executives.   

She is well-versed in digital accessibility and received training from New York's Mayor's Office for Persons with Disabilities (MoPD). She's passionate about empowering persons with disabilities, the world's largest minority group, through authentic content and special events.   

Through her work under her non-profit Diversity & Inclusion community banner, Brands for Belonging, she became the first publicist to petition for the abolishment of Columbus Day Sales in honor of Indigenous People. Her mission is widely supported by the nation's top Native American and Taino Indian leaders. 

Cause Marketing + Philanthropy

Diversity & Inclusion + Multicultural

Diversity & Inclusion + Multicultural

 We publicized advocacy events, and cause-marketing campaigns to increased fundraising opportunities

The Brand Phoenix  has the depth of experience to help nonprofits or NGOs effectively communicate with media, members, donors and the general public. Our non-profit public relations experience spans a wide range of human rights, services for seniors, youth and women, nutrition and health, efforts on behalf of land and marine preservation as well as promoting for-profit-non-profit hybrid businesses.

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  • About Janice Torres