In the news
Business profile
Diverse voices are a critical component of creativity. Janice Torres knows this truth well, and she’s built a thriving communications and social impact consulting business upon it.
Torres, a Taíno from Brooklyn, launched The Brand Phoenix in 2014. While she says she’s never wanted a large agency, that doesn’t mean her impact is small. The New York City-based agency has worked with industry giants like Lexus, Jack Daniels and Proctor & Gamble, as well as mission-driven organizations like Hip Hop Public Health and the Bronx Children’s Museum.
She prides herself on understanding the cultural currents that dictate trends, and because she is passionate about supporting small businesses, uplifting diverse voices, and activating strategic partnerships for deserving causes, social good is an essential pillar of her work.
How Janice Torres built an agency that leads with social impact
Inaction is Injustice
From PeaceTech, Social Impact, Racial Justice, Health Equity, Diversity, Environmental Protection, and Accessibility to Belonging, change-making is our thing!
April 18, 2022
Protecting Sacred Land
On 4/14/22 we got a call about a 4/19 vote that would endanger the most sacred indigenous ceremonial site in the Caribbean with privatization. We secured the 1st media outlet to break the news, created a website for info, & organized with people on the island & mainland. WE STOPPED THE VOTE TOGETHER. :)
June 2021
Juneteenth
In 2021 Juneteenth became a federal holiday! We're proud of our work supporting Ms.Opal Lee as a strategic community partner.
Started in 2018
Brands for Belonging
Our ancestors witnessed the 1st Columbus Day Sale⛓We’re the Descendants that will end them. Sign this bold petition to via Change.com.
Our Stop Columbus Day Sales movement, which started in 2018 by Janice Torres, has rallied thousands of supporters.
We started this in 2018!
About Us
Accessibility
Indigenous Rights
Indigenous Rights
Torres is well-versed in digital accessibility and received training from New York's Mayor's Office for Persons with Disabilities (MoPD). In 2019 she lent her services to The City Of New York's tourism company, 311, Mayor's Office for Persons with Disability, and Taxi, and Limousine Commission, published her social media content promoting their accessible transportation services.
Indigenous Rights
Indigenous Rights
Indigenous Rights
Through our the work of our non-profit Diversity & Inclusion community banner, Brands for Belonging, we became the first publicists to petition for the abolishment of Columbus Day Sales in honor of Indigenous People in 2018, a mission widely supported by Native American, Indigenous and Taino leaders.
Founder, Janice Torres is a proud Mem
Through our the work of our non-profit Diversity & Inclusion community banner, Brands for Belonging, we became the first publicists to petition for the abolishment of Columbus Day Sales in honor of Indigenous People in 2018, a mission widely supported by Native American, Indigenous and Taino leaders.
Founder, Janice Torres is a proud Member of Higuayagua Taino of the Caribbean, a tribal community responsible for reconstruction the language of the First People's of the Caribbean and South Florida.
Torres is also on the planning committee for Indigenous People's Day New York on Randall's Island.
Peacetech
Indigenous Rights
Peacetech
As much of our world endures natural, political and social upheaval, we are also witnessing unparalleled movements of change, as leaders from many disciplines work to advance humanity and our planet. The International Peace Honors (IPH), created by PeaceTech Lab, an award-winning non-profit organization founded by the United States Instit
As much of our world endures natural, political and social upheaval, we are also witnessing unparalleled movements of change, as leaders from many disciplines work to advance humanity and our planet. The International Peace Honors (IPH), created by PeaceTech Lab, an award-winning non-profit organization founded by the United States Institute of Peace, will recognize some of the most outstanding global leaders and change-agents of our time.
On January 17, 2021, Dr. Anthony Fauci, Opal Tometi, Ricky Martin, Amazonian Chief Raoni, And Vint Cerf were recognized by The Inaugural International Peace Honors Presented By PeaceTech Lab.
Ask us about how you can become a partner for the second annual ceremony of inspiration, recognising global influencers whose efforts are helping to build a more just and peaceful world.